No jiggery pokery. No flim-flammery.
Utterly natural.
Working with the team at Huge, our brief was to create a new brand identity, packaging design and digital experience for the Good Earth Team brand. Our solution? Create a wonderfully whimiscal tea with a nod to the Engligh royality, with each flavor telling it's own unique and unusual story.
Team: Paul Woods (art director, creative concept), Charles Fulford, James Ryan and Tomoko Kuwahara.