At Edenspiekermann, we were briefed to develop the strategic brand core, name, visual brand identity and the digital product for a new Berlin based e-reading subscription service.
The project has been featured in quite a few publications including Under Consideration’s Brand New, It’s Nice That, NET magazine and winning Site of The Day and The Developer Award on Awwwards.
We started out by researching the most spectacular (and often impossible) vehicles and flying machines in both history and fiction.
Our project room soon started to resemble a mad inventor‘s laboratory with the walls covered in images of Leonardo flying machine drawings, illustrations from Jules Verne, zeppelins, Victorian air balloons, submarines and pretty much everything in between.
After narrowing down our selection to a flying chair, a submarine and a spaceship we landed upon a strange looking balloon with a odd propellor at the front — there was no doubt this would be the logo.
Check it out over at www.blloon.com.
Maybe you want to buy me some gifts. Or flowers.